You’re a media producer, music say, and you don’t want people to pirate your stuff, you want them to pay for it. You’re an author, you want people to buy your book so you can make money from the ‘fruits of your labour’. Fair enough, I get it, I understand and I agree with you. I also want to be paid for my work.
However, if you are the RIAA, MPAA or Macmillan books, for example, it’s time that you wake up and face reality. The internet is here, it’s not going away and there is nothing you can do about it.
This post by Naveet Alang : http://www.techi.com/2010/04/the-riaa-and-mpaa-have-failed-to-understand-a-cultural-shift/ lays it out nicely.
What I have to add to that, is this: If you want me to buy your stuff, you have got to make sure that:
- It’s easier and more convenient to get it from you than to pirate or download it.
- Paying your price must feel like a better deal than the effort I need to go through to pirate it. Most people (including me) don’t have the inclination to spend time searching for a pirate version of your stuff in the first place.
Books are a good example; Apple and authors, pay attention. I have a Kindle and I buy 3 or 4 books a month. I buy them because Amazon has made it REALLY simple for me to get the books and they have made them a REALLY good price. At $5 to $9 for a book it’s not worth the effort of pirating those books and I prefer not to pirate things in the first place.
Apple and some publishers on the other hand, feel that this is too cheap for a digital book with absolutely no distribution overhead. Let me put it to you simply, I will not pay $15 or $20 for that book, I will pirate it. Accept that fact now and move on, it is not going to change anytime soon. You cannot control the internet so why spend the time and money to try to get control over something you can not and fight what is obviously right?
Another thing, authors: if your book is not available digitally, easily, I will not buy it. There may be few like me right now, but soon we will be many. If I cannot find your book on my Kindle, I am not going to buy it. If I find your book on my Kindle and it is a ridiculous price, I will not buy it but I will read it anyway, it’s really your choice how I go about it.
As far as I can tell, Amazon has done their part of the deal, they have made it very, very easy for me to buy your stuff so now all you need to do is make it the right price.
If you want people to pay for your stuff, make it the most convenient way for them to get your stuff, people pay for convenience, all, the, time.
If a llama is agitated, it will lay its ears back.